Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it needs more technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more trustworthy information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe choice that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user trips throughout networks.
In addition, this type of tracking allows companies to track conversions outside of the website, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send, and makes it easier to comply with various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketers make even more enlightened advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are typically blocked by advertisement blockers, which can cause information collection disruptions and inaccurate results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that occur outside of the site, like phone calls and in-store purchases. This is necessary given that new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is extra trustworthy for services seeking to adapt to these adjustments.
3. Much less vulnerable to scams
Server-side tracking makes it possible for services to control information hauls prior to it gets to third party endpoints, improving protection and privacy. This is particularly important as various internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will only provide first-party cookie data and will certainly not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and remain to track conversions that happened beyond your website.
In addition, server-side monitoring enables you to record user information straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy offenses.
A server-side tracking system is a collection of instructions that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to activate event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather data from individuals.
4. Less complicated to customer segmentation tools execute
Server-side monitoring is a data collection procedure that occurs on the internet site's own web server, bypassing internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact information and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it also stays clear of the tracking restrictions enforced by internet browsers and ad blockers.